Search Engine Optimization

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Elevate your visibility and online presence with Search Engine Optimization (SEO)

The purpose of SEO is to organically increase the quantity and quality of visitors to a website by satisfying the keyword search criteria of search engines, such as Google, Bing, and Yahoo. When users type in keywords into a search query, the search engines’ job is to render what are believed to be the best website pages in the world wide web to provide relevant and helpful information about the keywords of interest. How the search engines generally judge a websites’ usefulness is based upon a number of factors, including the apparent authority, popularity, and longevity of a website. SEO is not a paid advertising platform, such as Adwords. 51 percent of all website traffic comes from organic search, 10 percent from paid search … (BrightEdge)

Google, Bing, and Yahoo recommend the following for better search engine rankings:
  • Create pages primarily with your users in mind and secondarily for the search engines. Do not try to trick the search engines and present different content to users versus the search engines. This black hat practice is known as "cloaking."
  • Design the navigation throughout the website so that it is intuitive and easy for the user to get to the information they are seeking quickly. Every website page needs to be accessed from at least one static link.
  • Construct an informative and useful website. Write clearly and accurately on every page.
  • Assure that your title elements and ALT attributes are accurate and informative.
  • Use a keyword-rich and internally consistent URL structure.
  • Do not bury content inside rich media (Adobe Flash Player, JavaScript, Ajax) and assure that rich media doesn't obscure links from robots.
  • Develop keyword-rich content that matches what users are looking for. Produce original and fresh content on a regular basis.
  • Do not place indexed text inside images. For example, if you want your company name to be indexed, do not bury it in the logo image.

Our Search Engine Optimization Core Services Include:

ON-PAGE SEO
On-page SEO applies to the content and HTML source code of a site page. On-page SEO are the activities associated with optimizing individual web pages so they rank higher in search engine results pages and earn more relevant search engine traffic.
OFF-PAGE SEO
Off-page SEO, also called "off-site SEO," is the activity on properties outside of the subject website that impact its rankings in search engine results pages (SERPs). Optimizing for off-site ranking factors includes improving search engine and user perception of a site's popularity, trustworthiness, authority, and relevance. This is accomplished by other reputable properties on the internet, such as pages, sites, people, etc., promoting or linking to a website, and, in effect, stating that your website copy is reliable and of high quality.
LOCAL SEO
According to Moz Local Search Ranking Factors 2017, the top 5 ranking factors are Google My Business, Backlinks, Citations, Reviews, and On-Page SEO (including NAP). Local SEO involves all of these.
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